New York Fashion Week 2020

New York Fashion Week 2020

Posted by James Hammett on

It's New York Fashion Week, a time of year when it's hard not to notice if you live in NYC. At MASAMI, we are especially proud to officially launch our brand at NY Fashion Week with two shows. MASAMI supplied the hair styling products for both shows, and we couldn't be happier with the results. Our products make your hair look and feel super hydrated, shiny, full of life, and should complement your style, in the same way, fashion does.

The first was for Josie Natori on Februry 6th -- her fall collection has been called "personal but sophisticated." We loved the infusion of east meets west style, very much in line with our philosophy for MASAMI -- simplicity and sophistication yet effortless.

MASAMI X Natori New York Fashion Week 2020


The second show was held on Feb 13 for Adalinda's sustainable fashion show on Broadway off Union Square. They showed four designers and their different expressions of sustainable fashion, which was inspiring. As reported in Glamour magazine, "About two-thirds of our worldwide clothing is made from forms of plastic such as polyester, nylon, and acrylic, and by just washing your clothes, you're leaking these plastic fibers into our oceans." We loved how they all solved the problem from different angles. One leveraged upcycled clothing, others leveraged sustainable materials and processes.

Adalinda Sustainable Fashion Show New York Fashion Week 2020

We believe that awareness of what we consume (in and on our bodies) is critical for progress to be made in combating climate change. We will be launching a refillable bottle soon, so look out for that! In the meantime, let's think about the choices we're making every day. Every little thing helps!

Hydration is Life!

James

← Older Post Newer Post →

Leave a comment

Our Blog

RSS
Unraveling the Mystery of Bad Hair Days
beauty routine hair hair style haircare hydration

Unraveling the Mystery of Bad Hair Days

Lynn Power
By Lynn Power

Have you ever woken up, looked in the mirror, and wondered what on earth happened to your hair overnight? We've all been there – those...

Read more
Conscious Living: Steps Towards a Mindful and Purposeful Life

Conscious Living: Steps Towards a Mindful and Purposeful Life

Lynn Power
By Lynn Power

In a world that often moves at a rapid pace, adopting a conscious living approach can bring about a profound shift in our well-being and...

Read more