MEKABU, JAPAN'S OCEAN WONDER BOTANICAL
MEET THE ANCIENT JAPANESE SECRET
Mekabu is the secret to having healthy, manageable, beautiful hair every day. The Japanese have known this secret for centuries. It took us a decade to perfect our award-winning formulas to harness the nourishing, hydrating power of Mekabu for your best hair without weighing it down.
Mekabu is a seaweed that grows in northeastern Japan. Botanically hydrating Mekabu, beneath the Wakame leaf, is filled with ocean vitamins and minerals to leave your hair healthy, shiny and gorgeous.
The ultimate in botanically hydrated hair.
THE POWER OF SEAWEED
About ten million years ago, the Japanese Archipelago was formed and countless types of seaweed flourished in its waters.
AlgaeBase, an online database, has documented 50,589 species of living algae in our oceans.
100 Million years ago the group of brown seaweed (Phaeophyceae) that is Wakame/Mekabu developed. It contains “fucoxanthin” and “chlorophyll” -- valuable polysaccharides like alginic acids and fucoidan.
- Fucoidan has been shown to be a powerful cancer fighting agent.
- Mekabu lives in shallow waters 150 meters max depth
- Mekabu is packed with essential nutrients, including vitamins A, C, and K, as well as minerals like calcium, magnesium and iodine.
- There are over 60 minerals in seawater -- sodium, magnesium, calcium and microelements like iron and iodine are abundant
The founders
MASAMI was created in 2020 by CEO Lynn Power and co-founder James Hammet and his husband Masahiro Sasaki. Inspired by the centuries-old tradition of Masa’s family, who incorporated ocean botanicals into their beauty routines and diet, sourced from the majestic bays of Otsuchi (Iwate prefecture). Following the destruction of the bays and marine life by Tsunami of 2011, MASAMI launched The MASAMI Institute which supports local marine biology research to help protect ocean life and the surrounding communities. MASAMI, the ultimate in botanical hydration, launched with Mekabu Hydrating Shampoo, Conditioner, Styling Cream and Shine Serum, followed in 2023 by the Wabi Sabi Scalp Scrubber and Fast Drying Hair Towel, and soon, by popular demand, mekabu body wash.
THE FINEST MEKABU
All of MASAMI's products are infused with mekabu powder, where we source it fresh from a family owned seaweed company in Iwate, northeastern Japan. All of their products are food grade. They harvest, dry and grind the mekabu to our specifications.
MASAMI combines centuries old understanding of ocean botanicals with state-of-the-art clean beauty formulations to deliver the hydrating benefits of mekabu in a high performing product. Early customers claim they do not need to wash their hair as often, frizz was eliminated, and their hair became consistently soft and shiny.
