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The ultimate in botanically hydrated hair



MASAMI’s clean formulations give your hair massive levels of botanical hydration without weighing it down.  MASAMI is formulated with our wonder ocean botanical, Mekabu, and other “good-for-you” ingredients such as japonica laminaria, blueberry extract, aloe & grapeseed oil. And, importantly, nothing bad: No phthalates, sulfates or parabens. MASAMI is high performing and luxurious feeling and works for every hair type. Always vegan and cruelty free.

Our Story

Our story began with the belief that you don't need to trade off clean beauty for haircare that performs.  We found our answer from the rich seas of northeastern Japan, where the three waters of the world embrace, and nature in all her beauty and diversity flourishes. Here in the majestic fields of green, swaying Wakame seaweed, nature has seen fit to gift us one of her great, nutrient-rich treasures. A small, miraculous ocean botanical known as Mekabu. Harvested for centuries by Japanese farmers for its health-giving properties, this marine miracle inspired MASAMI. For the ultimate in botanically hydrated hair.

MASAMI: “Truly Beautiful”. Hydration Is Life.


Learn More

We are supporting Kazuya Yoshino’s work to rebalance the ocean ecosystem and support the local people in the northeast region of Japan, where the tsunami in 2011 devastated the area.

Find out more


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