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Thanks to MASAMI’s clean Mekabu infused formulations, every one of our haircare products has won a beauty award. MASAMI works on virtually every hair type and texture to give your hair massive levels of botanical hydration without weighing it down.

Our Story

Our story began with the belief that you don't need to trade off clean beauty for haircare that performs.  We found our answer from the rich seas of northeastern Japan, where the three waters of the world embrace, and nature in all her beauty and diversity flourishes. Here in the majestic fields of green, swaying Wakame seaweed, nature has seen fit to gift us one of her great, nutrient-rich treasures. A small, miraculous ocean botanical known as Mekabu. Harvested for centuries by Japanese farmers for its health-giving properties, this marine miracle inspired MASAMI. For the ultimate in botanically hydrated hair.

MASAMI: “Truly Beautiful”. Hydration Is Life.


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Our clean beauty commitment

We are always striving to do more to embrace a healthier, more sustainable lifestyle. We not only constantly evaluate the products we're putting out in the world, but our supply chain, our operations, our impact and more.

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