THE OCEAN DRIVES OUR PURPOSE
MASAMI, or “truly beautiful” is a reflection of our commitment to bring you the best, most efficacious haircare products and dedication to protecting the natural habitats from which we harvest Mekabu. Our team at The MASAMI INSTITUTE in the Iwate Prefecture of Northeast Japan works with the local fisherman and coastline preservation groups to research, monitor, and document each season’s growth. Our goal is ultimately to preserve and restore the fragile ocean ecosystem, and to educate the world about the importance of maintaining balance in our world.
Masahiro Sasaki, Chairman of The MASAMI INSTITUTE, works closely with Mr. Kazuya Yoshino, Managing Director of The MASAMI INSTITUTE, who moved from Tokyo to Otsuchi in 2011 to help with earthquake and tsunami recovery efforts by starting The Otsuchi Recovery Sashiko Project to provide women who had lost their homes and workplaces in the disaster with work and a place to feel they belong. He has been championing the restoration of the ocean and botanicals through education and documentation.