Well, it’s finally here. Meet MASAMI.
This has been a labor of love (literally!) for me for almost 10 years.
Why? Well, I was inspired by the models I worked with at Clairol to create products that actually performed well. And that means the ultimate hydration. No more damaged, dry, frizzy, drought-ridden hair and distraught models wondering when their hair would ever look good again.
It was also really important to me to create products that had all kinds of ocean and plant goodness and none of the bad. It’s difficult in haircare to take out many of the chemicals we are all accustomed to and still have a luxurious product (just ask Erica, our chemist!), but after many iterations and a clear focus on what we wanted, we were able to achieve it.
I’m really proud of what we’ve created. And I’m even more thrilled to share it with all of you. I hope you enjoy it as much as I have enjoyed making MASAMI. The whole reason I did this is so people can feel the formulas working, to enhance your inner and outer beauty. I always want your feedback, so please don’t hesitate to hit me up with anything – your thoughts on the formulas, your desire for our next product or your general thoughts or questions on haircare.
Hydration is life!
James
